August 12-14, Chisinau
Digital Storytelling & Audience Engagement in Social Networks
COURSE INFORMATION
This workshop will help journalists develop stories for digital platforms. Trainers will present new techniques and new apps to improve storytelling and audience engagement on social media. The course will explore the difference between digital and broadcast media. It will also examine various pros and cons of social media platforms. The hands-on workshop will include presentations, discussions, practical examples and exercises. Working languages: Russian.
Program
This 3-day course will cover:
Understanding Social Media trends - presentation
- [ ] Overview: Emerging Platforms, trending formats (Stories, TikTok, Question Pics);

- [ ] Changes in algorithms, non-algorithmic platforms;

- [ ] Tips and tricks, useful software for planning and social media management;

- [ ] Tips and tricks — how to improve your visibility in Facebook and Instagram
Distribution - Discussion
1. Types of content: Evergreen, long-tailed, viral

2. How to convey right message for the right audience

3. Targeting new audiences

4. Marketing (crossposting)

Content repackaging - presentation + exercise
1. Visualise your content without spending hours

2. Interactive formats (creating polls, games, live streams)

3. Video (quick video, videographics)

PRACTICE
1. Create smartphone video

2. Create interactive content

3. Visuals infographics

APPS AND SERVICES
Canva, InShot, Quik, Mojo, Crello, LiveReacting, LinkingBio, LinkTree, Legend, Headliner, PabloBuffer, ThinkLink, Infogram, Piktochart
Instructors
Franak Viačorka
Instructor
Director of Training Unit DCN
Digital Media Strategist
US Agency for Global Media
Liubov Bagatska
Instructor
Engagement Editor of digital-platforms of Current Time TV channel at Radio Free Europe/Radio Liberty
REQUIREMENTS
All training participants should have:

Complete the form to take part in Digital Storytelling Training

ASIST
Training will take part at our sedium
Adress: 77 Bucuresti street
Phone: +68 222 101
Mail: asist.moldova@gmail.com

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